Damm
Damm is a Spanish brewery company. It is headquartered in Barcelona and employs more than 4000 people around the world. Damm is present in 85 countries and has 14 production and packaging plants.
Eduard Tenas
Procurement Director
Companies often struggle with obtaining objective market intelligence. In the case of Damm this meant procurement specialist spend valuable time on collecting and validating data in order to make optimal buying decisions. Amongst others, Damm previously used its suppliers to collect commodity intelligence. This provided Damm with a partial view of the market as the data could be framed by the suppliers to their own advantage. Additionally, the market had often changed before the in-house analyses were completed. Therefore, it was essential for Damm to find an independent source of well-structured and objective commodity market analyses that would facilitate the procurement department to make fast and fact-based decisions. This made Damm turn to the forecasting service where the company has been a subscriber since 2010.
The service provides the procurement department an objective view of the market, which enables Damm to leverage its knowledge to base decisions on facts rather then incomplete market data. This has helped Damm anticipate shifts in commodity markets and thereby reduce and avoid costs. The forecasting tools have been embedded in the department as it is a must for employees to consult the commodity forecasts before making decisions. Since subscribing to the service, Damm’s procurement department has gained a stronger position within the company due to the aforementioned utilization of valid market intelligence. Damm’s management has gained increased confidence in the department’s use of market analyses, lending it more internal credibility.
Damm subscribes to the services’ Forecast, Academy, Price and Reports modules, which provide users access to a wide range of short– and long-term commodity forecasts, an E-learning tool and streaming of past webinars. The reporting tool enables users to create customized reports that can be distributed to stakeholders, and the Price module is a charting based tool which holds the pricing information of a large amount of commodities. The company is an independent provider of commodity market intelligence, whose online services support a growing number of companies in achieving a competitive advantage through a superior management of commodity markets. The insights provide users with a holistic overview of key commodity markets and provide tangible forecasts and hedging recommendations, upon which clients can navigate the market.
Eduard Tenas
Procurement Director