New Retail Data Now Available on COMTELL!

January 4, 2023, Toms River, NJ – Urner Barry, the leading provider of protein market news and
information in the food industry, is announcing a long-awaited improvement to the retail coverage on
COMTELL.

Urner Barry has completely overhauled its COMTELL retail intelligence to enhance both value and utility
of data within the site. As a key element of this improvement, Urner Barry is now utilizing scanner data
from IRI (Information Resources, Inc), a leading global analytics and data provider in the retail space.
Most upgrades to COMTELL are driven by user feedback and this new feature addresses the many
requests for improvements to the retail section.

Through the information from IRI, COMTELL now features a vastly larger database of retail items and
related statistics. Compared to the prior coverage, COMTELL now includes history for hundreds more
seafood items (an increase of over 1,000%) in addition to three to nearly five times as many red meat
and poultry items. Lamb, veal, and sausage products are also now represented.

Each new item contains three years of history for average price, average discounted price, total sales
dollars, total sales dollars for discounted products, and two distribution metrics. Additionally, the
regional breakdown of the retail data has become considerably more detailed, as the prior coverage of
16 broad regions within the United States has now expanded to 67 domestic cities/regions and the main
retailers located within.

Key differences between the old retail section and this overhaul include:

• DATA SOURCE
  • NEW: Data is “scanner data” meaning that it is collected at the register, and provided by
    IRI (Information Resources, Inc).
  • OLD: Data was collected in-house from circulars
• DATA TIMING
  • NEW: Due to data being scanner data, the figures represent sales that have already
    occurred. In addition, the data is on a one-week delay.
  • OLD: Data was pulled from circulars, so it was at least one-week forward looking.
• INTERFACE
  • NEW: Utilizing entirely new table technology with a great deal of customization
    potential
  • OLD: Largely static tables that could be cumbersome to navigate
• PERSONALIZATION
  • NEW: Custom groups can be created (like MyItems) with user-picked items and display
    preferences.
  • OLD: No customization possible

Interested in accessing retail pricing and data, along with benchmark wholesale pricing, historical charts,
and unparalleled market news and commentary? Subscribe to COMTELL. Call 800-932-0617 or email our
customer service representatives at [email protected].